Haru Pet Saigon is an online pet shop located in Ho Chi Minh City, Vietnam. The shop specialises in freshly cooked pâté for cats and dogs.
Client
Haru Pet Saigon
Scope
Packaging Design
Year
2022
Due to the impracticality of making individual labels for every order, the new labels maintain the use of markers for product indication. The solution was to diversify and categorise the labels by the meat types and add all topping options. The categorisation eliminates the need for legibility, as words are all printed. They now need to either tick or circle the right items on the new stickers, and moisture does not affect the ability to see the order. Furthermore, the label variety also opens opportunities to use graphics to express the lively and fun-loving personalities of the brand.
Solution
As making individual designs for every order impractical, the use of markers on the labels was maintained. The solution was to diversify and categorise the labels by the meat types and to add all topping options to the labels. It eliminates the need for legibility, as words are all printed. They now need to either tick or circle the right items on the new stickers, and moisture does not affect the ability to see the order. Furthermore, the label variety also opens opportunities to use graphics to express the lively and fun-loving personalities of the brand.
Colour Palette
The chosen colour palette derives from the existing graphics of the shop on social media channels, helping keep a consistent look and feel.
Typography
The use of Mijas, a display sans serif font with cute and bubbly strokes, helps express the lively and witty personality of the brand.
Visualisation
The appearance of Haru, the owner’s dog, also strengthens brand awareness, as its photography has been used extensively on all of the shop’s social media sites.
