Motion Graphics for Branding Identity Design(Domestika)
Scope
Visual Identity Motion Graphics
Intro
FEEL YEG 2024 is a fictitious exhibition that showcases NONOTAK’s mesmerizing light and sound installations.
Challenge
The challenge was to design a visual identity that reflects the duo’s striking and sensational aesthetics and technological complexity rooted in their works.
Solution
The outcome was a futuristic, versatile, and experiential visual identity. Animated sets of patterns were used as a starting point for the visual identity. Combining with hard stop gradient, they symbolize the opening of a journey from one state to another, the blending of light and sound, and the unveiling of new perspectives.