2.
2024
ProcuremAIt
2024
Client
12Creative
Scope
Logo Design
Intro
ProcuremAit is an AI-powered procurement tool designed to streamline and optimize procurement processes for industrial businesses through cutting-edge technology.
Challenge
The challenge was to create a logo that balances the tech-forward, innovative nature of AI with the solid, and reliable image expected in the industrial space. It needed to feel modern but still grounded in a way that connects with its target audience of procurement professionals.
Solution
The solution is to combine sleek, tech-inspired elements with a strong, industrial feel. Using bold fonts and simple, futuristic symbols, the logo communicates the brand’s focus on cutting-edge technology while being versatile enough for use across digital platforms and physical products.
