6.
2023
TRAILBLADE
2023
Course
Art Direction II
Scope
Product Identity
Motion Graphics
Intro
TRAILBLADE is Greencycle’s first electric mountain bike, engineered for riders who seek power and agility on the toughest terrains.
Challenge
The challenge was to create a distinct identity for TRAILBLADE that reflects its adventurous, high-performance nature. Greencycle needed to position the bike as a premium choice for active riders, blending technology with the thrill of mountain biking while standing out in the competitive eMTB market.
Solution
To capture TRAILBLADE’s essence, the design adopted bold and dynamic elements that mirror the intensity of off-road cycling. Machinery-inspired visuals highlighted the electric motor’s power, while the edgy, adventurous aesthetic conveyed the exhilarating experience of conquering challenging trails with ease.
HYPE UP YOUR TRAILS
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