7.
2023
MOTT’S CLAMATO
2023
Course
Visual Communications IV
Scope
Packaging Design
Motion Design
Social Media Design
Product Photography
Intro
Mott’s Clamato has been the go-to mixer for Caesar cocktails since its creation in 1969, blending rich tomato and clam flavours into a timeless classic.
Challenge
Mott’s Clamato has long been tied to the creation of the Caesar cocktail, but its packaging needed a refresh to stand out in today’s market. The goal was to honour the brand’s legacy while tapping into the nostalgic spirit of the 1970s. The challenge was to create a design that speaks directly to Generation X, who grew up with Caesar as part of their social drinking culture, and reinforces the brand’s role as the original mixer.
Solution
The solution brings the ’70s to life with bold colors, vintage-inspired typography, and a clean design that balances nostalgia with a modern twist. The packaging celebrates Mott’s Clamato’s heritage while appealing to longtime fans, creating a distinctive look that sets it apart from competitors and keeps its legacy alive.
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