3.
2023
ANIMETHON 2024
2023
Client
Animethon
Scope
Visual Identity
Motion Graphics
Intro
Animethon is an annual Anime and Asian pop culture event in Edmonton, offering a vibrant, community-focused space for fans to celebrate and collaborate.
Challenge
The challenge was to redesign Animethon’s visual identity and remove its old logo’s serious and religious associations. The event needed a fresh identity that better reflected its fun, inclusive, and welcoming atmosphere while maintaining professionalism and aligning with its expanding mission to promote Asian Pop Arts culture.
Solution
The new visual identity introduced a playful yet professional look, with clear, modern graphics that embody the vibrant and celebratory nature of Animethon. The design was built to resonate with attendees and creators alike, presenting the event as a trusted, contemporary space for Anime and Asian Pop Arts enthusiasts to come together.
Credit
Brand Strategy
Animethon Committee
Photos for mockups
Kevin Mohabir, Samantha Poier, Jennifer Dacanay, Tung Do